Jimmy Choo

Jimmy Choo is synonymous with luxury footwear and accessories. Born in Penang, Malaysia, Choo's passion for shoemaking began at an early age, influenced by his family's heritage in the craft. Educated in London, he established his eponymous brand in 1986, quickly gaining attention for his exquisite craftsmanship and innovative designs. His creations became synonymous with glamour and sophistication, favoured by celebrities and royalty alike. Over the years, Jimmy Choo expanded his brand beyond shoes to include handbags and accessories, maintaining a commitment to quality and elegance. Today, under current creative director Sandra Choi, the brand remains a symbol of luxury and style, continuing to influence the world of fashion with their timeless creations and popular styles like the Bing, Romy, Saeda and Azia heels.

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